Only one D. C. per area will be accepted. Please read and consider this IMMEDIATELY, or risk being permanently excluded in favor of another, competing doctor in your area.

My name is Chris Tomshack, and I’ve been a chiropractor in private practice for 14 years. I own and operate 4 clinics, and, combined, did over $4.5-million in revenues last year….in small markets outside of Cleveland, Ohio (overall, a depressed market area). I’m not writing, though, to brag. As you very well know, being deeply committed and incredibly capable as a healing doctor is one thing ---- creating a stable, smoothly running, successful business that makes you appropriately wealthy and provides and exit strategy is quite another. A lot of doctors are great doctors. Most are truly terrible operators of their businesses. Few get wealthy.

Further, there are growing storm clouds over the chiropractic profession and most doctors’ net incomes have gone DOWN in recent years, in spite of unprecedented prosperity. I have a radical solution, and it is NOT like anything anybody’s tried selling to you before. It is NOT an incredibly expensive new whizbang equipment or technology, NOT yet another series of seminars, NOT a big notebook of ads, NOT television commercials – although my clinics do have high tech equipment, I do have incredibly effective ads, even a TV show that actually works! My solution I’d like you to consider is much more complete and all encompassing than any of these things piece-meal: the conversion of your practice to a franchised clone of mine….with a great many things done entirely for you (including advertising and marketing)….a powerful brand……and with absolutely certain, substantial improvements in the efficiency of your practice, which should lead to increased take home income and equity value.

At first blush, you’ll probably react negatively to such an idea. After all, the few attempts at franchising in our industry have been ill-conceived and disappeared as fast as they came. I can’t blame you for skepticism. However, there is good reason to view this new opportunity differently, and if you might keep an open mind, there are FACTS that might very well prove important to you. All that is required now is sincere interest on your part to consider a very different alternative to the way you practice now, and to the future you now see for your business; a sincere desire to be THE ONE DC in your area to own an infinitely superior, new type of practice, if such a thing exists.

To reserve your own DVD, to be viewed by you in the privacy of your own home, where we explain the HealthSource system, you just need to fill out the application box posted at the bottom of this letter. There’s no obligation and everything is confidential. As a matter of fact, you won’t even be allowed to buy a franchise immediately after viewing the DVD, even if you wrote a check and tried to stuff it in my pocket. So if you’re intrigued, don’t wait. There will only be ONE FRANCHISE PER AREA, and the first qualified doctor from each area will be accepted, all others permanently locked out. And by the way, this idea of buying a pricey piece of equipment and getting ads, TV commercials, mailings, etc. for it --- but there’s ten docs in your area all using the same advertising and marketing…..frankly, that’s a waste of your money. In many areas, saturation’s already occurred. There’s a machine on every corner; four doctors running the same ad. C’mon!

The only real value is in being THE ONLY ONE IN YOUR AREA to possess and use a unique marketing and practice building system. As a HealthSource Chiropractic franchise owner, that is exactly what you will have: area exclusivity. One final point: this is NOT about any one thing. NOT about the next new gizmo or technology. NOT about a notebook of ads. NOT about a web site. This is about replacing your present chiropractic practice COMPLETELY, with a much, much, much better business, with an a-to-z all-encompassing system, with full on-going support, even a national media advertising campaign to build brand identity. This is about creating a much more stable, valuable business and a viable exit strategy. (And if, right now, you get up Monday morning uncertain whether you’ll have a good week or bad, and having your income entirely dependent on you – you don’t have a business; you’ve got a job.)

Interestingly, when you talk with people in their 50’s, 60’s, and 70’s, almost all express regrets over things they didn’t do, opportunities they didn’t act on or even investigate. Far fewer have regrets about what they did. Even highly successful executives and entrepreneurs I’ve gotten to know personally as well as many I’ve seen or heard interviewed criticize themselves for, at some point, being “too busy” to pay attention to a particular opportunity, or for rejecting a new idea “out of hand”. Because there can be only ONE doctor in your area, it’s really important not to let it be somebody else unless you are already totally and completely happy with your practice as it is and confident of your future OR you investigate and evaluate this opportunity and decide it isn’t for you. What you do NOT want to happen is getting “locked out” just by not watching this DVD, then months or a year or so later kicking yourself, as you see the HealthSource practice dominate the local market and you hear from that doctor how well he’s doing, how much easier he’s finding it to get patients. It’ll only take about an hour to determine whether this interests you or not. Investing the hour in the privacy of your family room to check this out certainly won’t lead to a lifetime of regret. NOT investigating might.

Oh, and please understand, we’ll establish HealthSource practices in every city with or without you. Just as we have in the 109 places I’ve chosen so far – in just 12 months. So this note to you is NOT a reflection of “needing YOU” or “being out after YOUR money”. That’s why there won’t be any “high-pressure selling” at the end of the DVD, not even a franchise sold. I’m very interested in finding THE right doctor, THE best doctor for this, THE ONE who this resonates with, who catches my vision and shares my enthusiasm, who is a great “fit”. I want as many doctors to hear what I have to say, so the best possible match is made, and the ideal doctor – for whom this is ideal – doesn’t miss out and get missed.

Just fill out the Form, and I’ll send you a FREE Mini-Briefing DVD , where we’ll review much of our program to you, so that you can see what we’re all about. And this is important, in this DVD, no one will try to sell you anything. You will not be asked to make a decision on whether or not to secure a franchise. You will not be allowed to join after viewing. The mini-seminar is to familiarize you with HealthSource only. So you can relax, listen, hit the pause button whenever you like and write down all the questions you like, without wondering when the “hard sell” is coming. It’s not. Do it now – before you are permanently locked out in your area.

Sincerely,

Dr. Chris Tomshack, D.C.
CEO, HealthSource Chiropractic

P.S. Time is of the essence. If you want a DVD reserved, fill out the form today, while it’s fresh on your mind, and I’ll send you a CD where I’m interviewed in detail as well.

P.P.S. DVD’s are limited to 5 doctors per area. This is not about “volume”. It’s about you learning more about how to dramatically improve your practice, period.